Strategy with evidence.Communication with purpose.
Communication strategy, data insights and event production. Connected around your business goals.
Discuss your project
Clear thinking. Practical delivery.
Communication strategy
Define your audience, sharpen your message and build a communication plan with clear priorities.
Data & insights
Connect audience research, reporting and measurement to the decisions your team needs to make.
Events & exhibitions
Coordinate communication, suppliers and lead follow-up for international events and exhibitions.
From strategy
to the show floor.
Your exhibition is one part of a longer conversation. We connect preparation, on-site coordination and follow-up so your team knows what happens next.
Check your exhibition readiness- Understand the objectiveAgree on your audience, priorities and a useful definition of success.
- Build the planConnect messaging, responsibilities, suppliers and timing.
- Support delivery and follow-upKeep the next action clear, then review what the evidence shows.
Communication.
Operations.
Perspective.
Led by Gerusa Souza
Gerusa brings experience across communication, event production and project coordination in Brazil, the United States and Europe. Her work connects creative decisions with practical delivery and an expanding focus on data analysis.
Based in Brussels. Working in Portuguese, English, Spanish and Italian.
Relevant project examples and Gerusa’s role in each engagement are available on request.
Request relevant experienceIs your team ready for its next exhibition?
Ten decisions to review before the event, from your core message to the person responsible for each follow-up.
View the free checklist
- Define one commercial objective and the buyer you need to meet.
- Confirm event, location, deadlines and the person responsible for each decision.
- Write one clear message: who you help, what you deliver and why a visitor should speak with you.
- Match language, signage and printed materials to the audience.
- Confirm supplier scope, venue requirements and costs before committing.
- Set staff roles, briefing time and escalation contacts.
- Define a qualified lead before the exhibition starts.
- Capture only useful contact and project details, with a clear explanation of follow-up.
- Assign the next action and owner for each qualified conversation.
- Review meetings, qualified leads, proposals and results after the event.
For each item, record its status, owner and deadline.
Open access. No email required.
What are you preparing for?
Tell us about your organisation, your project and your timeline. We’ll discuss the scope and whether MDZ is the right fit.
Email Gerusa about your projectOpens your email app. Or write to g.maso85@outlook.com.